Attending a Digital Marketing Conference? Here's What you Need to do

Digital marketing events offer a huge opportunity for entrepreneurs, both big and small, to enhance their knowledge on how to effectively promote brands on digital and social networking channels and build beneficial relationships with experts in the digital marketing industry. However, to make sure that you get the most of the event you attend, you need to plan well ahead. Attending a digital marketing seminar is an expensive affair as the registration fees for these events can cost a significant sum of money. So to make a long-lasting impression at these conferences and derive considerable value from them adequate planning is necessary.

Here is a checklist for you when attending a digital marketing summit:

Focus on your goals

It is imperative for you to do proper planning before attending a social media seminar. Do proper research about the past events and have a clear goal regarding the event. What do you want to
 achieve? Who do you want to meet?
 The more specific you are about your goals, better are your chances to achieve them at the event. Whether you want to learn the tips and tricks for drawing an effective marketing strategy or want expert advice for overcoming a marketing hurdle, you need to define your goals clearly.

Identify whom you want network with

Prior to reaching the event venue, get hold of the list of conference attendees. Go through the 
list and identify the participants at the event you want to meet, add them on all your social media accounts and research about them. That would help you strike conversations once you meet them personally.

Start networking before the event commences

Don’t wait for the conference to start networking. A week or two beforehand, start connecting with at least the top three people you have identified for networking during the event. Utilise social networking platforms like Facebook, Twitter & LinkedIn to interact with them. Look for other opportunities to build your brand.

Create an impression

It is important to go to a digital marketing seminar with a mindset for relationship building. When networking with fellow entrepreneurs or an expert, be generous, candid and accountable. These are crucial for making a long-lasting impression about you and your brand. Make sure that even when you’re interacting one-to-one online with people that you’re being authentic. Be active during Q&As and get the audience attention just by asking a thoughtful question.

Make sure you follow-up contacts

Make sure to stay in touch with your contacts each night of the conference or following a speaker’s presentation. This helps marketers both personally and professionally. Connections made at digital marketing conferences can last a lifetime.

Looking to attend digital marketing events? 2015 boasts of an impressive line up of such conferences. Search for them on the Internet and identify the ones you want to attend.