3 Good Reasons For Attending An Online Marketing Event

Attending an online marketing event usually requires prior registration and often payment of a considerable amount as fee. However, the benefits of attending these events far exceed the amount you invest on the tickets. In fact, if you are a marketing professional or a business owner, you should make it a point to attend at least a few such events every year. You can stay updated about emerging trends in the sector of sales and marketing that way, and also find out about the ways you can increase the efficiency of your existing marketing campaigns.

These are 5 benefits that you can always expect to gain by attending a digital marketing conference. Just be prepared to approach the right people at the right moments and you will get to enjoy quite a few of these.

Fresh ideas and concepts for promotional campaigns

Have you been using the same technique to promote your business on social media networks for the past two years, with diminishing returns with each passing financial quarter? Then it is about time you gave it a complete overhaul. Perhaps some fresh techniques and concepts are in order, to breathe new life (so to speak) Into your marketing efforts. Keep your eyes and ears open at the conference and you will likely leave with a head (or preferably, pen drives) full of ideas that can provide your marketing campaigns with the much needed booster.

Networking opportunities with influential persons

What if you are able to impress a CEO with a new product concept you have prepared, or the managing director of an MNC with your sales pitch? That could get you a much needed investment that was stalling your product launch for months. Even if you are not out there looking for investments, building networks with influential business owners and top-level executives can certainly get you new clients and opportunities to build new business partnerships. Approach as many people as you can find, during breaks. You never know what a 5-minute discussion over a glass of beer can lead to. Keep your business cards handy throughout the day. You never know who you might be able to approach at these digital marketing conferences.

One-on-one talk sessions

If you get a chance to grab the seat beside a well-known business owner during lunch, utilise the opportunity and ask for business advice. Take notes using your smartphone or good old-fashioned pen and writing pad. Whatever you learn here may be worth its weight in gold. So, be sure to review your notes when the online marketing event is over for the day and see if you can use them to improve your promotional campaigns in any way. More often than not, a piece of advice you could not understand during the meeting makes perfect sense when you review your notes in the peace and quiet of your hotel room.

Attending an online marketing event is a great way of getting a bunch of new ideas that you can use to improve the ROI of your promotional campaigns and increase the revenues earned from your business as well. Make sure you attend at least 2-3 of these events every year, if possible. That will help you stay informed about new marketing strategies, as well as tips and tricks that you can put to good use.  

Why You Should Make It A Point To Visit Popular Digital Marketing Conferences

Are you a digital marketer, who has to manage online promotions for multiple clients on a regular basis? Then you should try to attend as many digital marketing conferences as you possibly can, every year. Not only do these conferences help you learn about new developments in the industry sector of your business, but also help you meet and network with industry leaders, who you would otherwise have a hard time meeting or chatting with. Besides, you also get to hand out your business cards to potential clients from major business organizations. What could be better than that?

However, you need to prepare a bit before you attend digital marketing conferences, so that you can reap maximum benefits from them. Here are some pointers that you should keep in mind:

Pick a team

Choose who would accompany you to the conference. Your marketing team will certainly be part of the list, but if you have a communications department, it is better to include the best employee from there in your team, as well. A communications officer could prove to be invaluable for networking with industry leaders you are likely to meet face to face at the conference.

Carry enough supplies

Make sure everyone in the team has a smartphone, or at least a feature phone capable of recording both audio and video. You never know when you get valuable advice from one of the leaders you meet and taking notes can consume a lot of time. Also, be sure to provide at least a hundred business cards to everyone in the team. Exchanging business cards is one of the major benefits you can get at these conferences. It ensures potential clients are able to reach you when they need and you have their cards so that you can contact them whenever you have a good business proposal to pitch.

Book lodging facilities wisely

Preferably, book a hotel as close to the venue as you possibly can. Take advantage of advanced booking facilities if the hotel offers them, so that you can get better rates. Also, try to book adjacent rooms for the entire team. That would help everyone gather at one spot after a day at the conference and swap notes, before retiring for the night.

Minimise technical issues

Are the smartphones and laptops configured properly to connect to Wi-Fi networks? Is every software and app you are likely to need at the conference working fine? Is there any error message that you keep getting when you run your laptop or smartphone? Get such issues sorted out before you leave for the event. Also, if you are visiting the digital or mobile marketing conference with a large team, it makes sense to include at least one person from your tech support department in that team. That way, if you run into some problem, you will always know help is just a shout away.

Preparing wisely before attending a digital marketing event will help you reap maximum benefits from it. The pointers mentioned above can help you keep track of the most important tasks. Get each team member ready to handle the responsibilities expected of him (or her) and head to the event with confidence.  

Shifting Your Creative Ideas To Mobile and Online Marketing

Various aspects of regular business activities have undergone complete changes ever since the introduction of the mobile devices. Nowadays, everyone has got a mobile phone; even someone who has no interest in technology, owns a cellphone. Well, wondering how can marketers take advantage of the same? When it comes to brand promotion, mobile has become the most popular medium of promotion. Even a couple of decades ago, businesses would stick to traditional methods of promotion. But now if you aren't going mobile, you aren't going anywhere. And this is the reality in the present digital marketing domain. Thus, topics like mobile lead generation and mobile engagement are mainly the point of discussion in any digital marketing event.. Some of the most popular brands have adopted mobile marketing as part of their advertising tactics.

How is mobile marketing relevant in today

In fact, mobile marketing is what drives any business today. It’s been advised by digital marketing experts that you should keep experimenting with your mobile marketing tactics and be innovative to find out which one is suitable for your business. And for this you require a volley of ideas. So where can you get innovative ideas? Well, one of the ways is to attend online marketing events on a regular basis.

The mobile marketing conferences are happening everywhere and quite frequently. These are one of the best ways to bring businessmen, digital marketers, entrepreneurs and mobile web enthusiasts on the same dias. Ideas and opinions are shared, brands are promoted and you get to know about the latest trends in mobile marketing, what can work for you and which strategies might prove detrimental. If you are still contemplating whether to visit the next mobile marketing conference, then a discussion on some of the vital features of this advertising medium might help.

Benefits of attending mobile marketing events

Firstly, generating leads through this new online advertising is a lot simpler now. Since people carry their mobile devices along, it is easy to reach out to your prospective customers. Text messages, email alerts and other notifications are regularly checked. Thus, mobile engagement is easy to attain. If you have designed your mobile marketing campaign well, it is sure to receive positive response.

Secondly, to engage a mobile user, marketers should understand his mindset. Since these people are always on the go, it might be difficult to engage them. However, with successful campaign is one that can attract the attention of the customers and help in conversion. Hence, it is important to assess your approach to reap the benefits of mobile marketing.

Thirdly, this form of marketing is relatively a new approach and fewer companies have adopted it till now. So, this is the right time for you to make a smart move and utilize it before the market saturates. It will ensure higher margin of profits and increased market penetration.

Fourthly, launching a mobile marketing campaign will attract more prospective clients. However, ensure that your approach is correct and you do not end the campaign soon after noticing minor improvements.

While you read through this, it is also important to keep learning about the latest tips and tricks on mobile marketing. And for this, you can attend the mobile marketing conferences. Such online marketing events focus on how social media is helpful in growing and sustaining your businesses.