Over
the last couple of years, there is a radical shift in the way
information is shared on the Internet which has impacted online
marketing. Marketers have made a conscious decision to use inbound
marketing techniques more than outbound tactics. At Click Asia Summit
(CAS), a popular online marketing summit, you can listen
to industry experts and thought leaders sharing their digital
marketing experiences during their sessions. As Click Asia Summit
steps into the third year, after the successful first two outings,
the hopes and expectations from the participants are a lot higher.
This year Click Asia Summit will be held in Mumbai.
As
an annual online marketing event,
Click Asia Summit has already made an impact among its audience. This
event aims to transform your visions into reality by helping to build
the right attitude and create networks with successful people. You
can collaborate with over 800 visionaries, architects and leaders who
can help you with the latest tips and trends in the online marketing
domain that includes social media, SEO and content.
Renowned
speakers at the Click Asia Summit discusses latest digital marketing
trends in details. For now, let us look at the top online media
marketing trends that have impacted businesses and brands in the last
one year :
#
m-commerce
While
many businesses are still looking for ways to optimize their
e-commerce efforts, the market has moved on to m-commerce. Today
sales occur on mobile devices including smartphones and tablets. With
time, the impact of mobile devices in the online sales will probably
explode.
#
Social media
Well,
this isn't a trend since social media has been around for quite some
time now. But players change and so does the platforms. Social media
giants always upgrade their platforms to stay competitive in the
market. The growth of Facebook, Twitter, Google+, LinkedIn and
Pinterest as a medium for brand promotion speaks a lot about the
impact that these sites have had on marketers.
#
Visuals will rule
As
the Internet is hit with growing numbers of ads, its becoming crucial
to make good quality content. Most social media sites give emphasis
on visuals and images. The increasing popularity of sites like
Pinterest and Buzzfeed are testaments to the potential of visual
content. Most of the successful blogs on the Internet that receive
most likes, comments or shares have attractive images to spice up the
texts.
#
Content marketing will become a lot more important
Constant
creation of quality content is important in order to stay in the
news. Most of the top brands are establishing their base on the
online world with the help of fresh and original content. Informative
content with a little bit of humor always attract people's attention.
Some of the top B2B content marketing strategies include: creating
business website, creating a social media presence, developing
e-Newsletters, articles, blogs and case studies.
The
first two editions of Click Asia Summit had succeeded in creating the
buzz. This year the online marketing conference expects to be
even bigger and better with more than 5000 participants, 500
international delegates, 50 renowned speakers and 15 participating
nations.
